60 References

Black, L. (2011). 5 smart social PR campaigns to learn from. Mashable. Retrieved from: http://mashable.com/2011/03/08/social-pr-campaigns/#zE8n38EXNOqB

Green, D. (2012). How to think about social media. New Statesman. Retrieved from:  http://www.newstatesman.com/blogs/david-allen-green/2012/01 social-media-regulation

Redsicker, P. (2014). Social photos generate more engagement: New research. Social Media Examiner. Retrieved from: http://www.socialmediaexaminer.com/photos-generate-engagement-research/

Valentini, C. & Kruckeberg, D. (2012). New media versus social media: A conceptualization of their meanings, uses, and implication for public relations. In S. Duhe (ed.), New media and public relations (pp. 3-12). New York: Peter Lang.

Wilson, H., Guinan, P., Parise, S. & Weinberg, B. (2011). What’s your social media strategy? Harvard Business Review. Retrieved from: https://hbr.org/2011/07/whats-your-social-media-strategy