Chapter 11: Advertising Industry

66 References

Advertising Educational Foundation. (2016). Advertising career possibilities. Retrieved from:

Altstiel, T. & Grow, J. (2016). Advertising creative: Strategy, copy, and design. Washington, DC: Sage Publications.

Atkin, C.K. & Rice, R.E. (2012). Theory and principles of public communication campaigns. In R.E. Rice and C.K. Atkin (eds.), Public communication campaigns (pp. 3-19). Thousands Oaks, CA: Sage.

eMarketer. (2016). US spending on paid media expected to climb 5.1% in 2016. Retrieved from:

Felton, G. (2013). Advertising: Concept and copy. New York, NY: W.W. Norton & Company.

Newspaper Association of America. (2014). Public policy: Advertising. Retrieved from:

Perloff, R.M. (2010). The dynamics of persuasion: Communication and attitudes in the 21st century. New York, NY: Routledge.

Thierer, A. (2012). We all hate advertising, but we can’t live without it. Forbes. Retrieved from:


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