Chapter 11: Advertising Industry

66 References

Advertising Educational Foundation. (2016). Advertising career possibilities. Retrieved from: http://www.aef.com/industry/careers/9000

Altstiel, T. & Grow, J. (2016). Advertising creative: Strategy, copy, and design. Washington, DC: Sage Publications.

Atkin, C.K. & Rice, R.E. (2012). Theory and principles of public communication campaigns. In R.E. Rice and C.K. Atkin (eds.), Public communication campaigns (pp. 3-19). Thousands Oaks, CA: Sage.

eMarketer. (2016). US spending on paid media expected to climb 5.1% in 2016. Retrieved from: http://www.emarketer.com/Article/US-Spending-on-Paid-Media-Expected-Climb-51-2016/1013739

Felton, G. (2013). Advertising: Concept and copy. New York, NY: W.W. Norton & Company.

Newspaper Association of America. (2014). Public policy: Advertising. Retrieved from: http://www.naa.org/Public-Policy/Government-Affairs/Advertising.aspx

Perloff, R.M. (2010). The dynamics of persuasion: Communication and attitudes in the 21st century. New York, NY: Routledge.

Thierer, A. (2012). We all hate advertising, but we can’t live without it. Forbes. Retrieved from: http://www.forbes.com/sites/adamthierer/2012/05/13/we-all-hate-advertising-but-we-cant-live-without-it/#3bc70705e1c7

License

Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

References by Jasmine Roberts is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Share This Book