Chapter 7: Public Relations Industry

43 References

Berg, K. (2009). Finding connections between public relations, lobbying, and advocacy. Public Relations Journal, 3(3), 2-19.

Grunig, J. & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston.

Public Relations Society of America. (2016). About public relations. Retrieved from:

Simpson, E. (2014). The four models in Grunig’s and Hunt’s PR theories. Retrieved from:

Smith, R. (2013). Strategic planning for public relations. New York, NY: Routledge.


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