Chapter 7: Public Relations Industry
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Grunig, J. & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston.
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Simpson, E. (2014). The four models in Grunig’s and Hunt’s PR theories. Linkedin.com. Retrieved from: https://www.linkedin.com/pulse/20140611205435-83891954-the-four-models-in-grunig-s-and-hunt-s-pr-theories
Smith, R. (2013). Strategic planning for public relations. New York, NY: Routledge.