Chapter 10: Social Media–Uses and Messaging

60 References

Black, L. (2011). 5 smart social PR campaigns to learn from. Mashable. Retrieved from:

Green, D. (2012). How to think about social media. New Statesman. Retrieved from: social-media-regulation

Redsicker, P. (2014). Social photos generate more engagement: New research. Social Media Examiner. Retrieved from:

Valentini, C. & Kruckeberg, D. (2012). New media versus social media: A conceptualization of their meanings, uses, and implication for public relations. In S. Duhe (ed.), New media and public relations (pp. 3-12). New York: Peter Lang.

Wilson, H., Guinan, P., Parise, S. & Weinberg, B. (2011). What’s your social media strategy? Harvard Business Review. Retrieved from:


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