Chapter 5: Writing for the Web
Nick Dekker’s most popular blog post ever explained to readers 11 ways to cook an egg (hard boiled, soft boiled, hard scrambled, sunny side up…) and what they really mean. Dekker kept getting questions from readers about eggs and worked on the post off and on for a year while other posts came and went. He makes his main point quickly and clearly with his first sentence: “How many times have you been asked that at a restaurant and not known exactly how to answer it?” The post then walks through ways to cook an egg with images, links to local restaurants, serving suggestions and conversational quips. The post remains a top search engine result for questions about ways to cook eggs.