Chapter 1: Cornerstones of Communication

PR Pro Advice: Hinda Mitchell, CEO, Inspire PR Group

Advice for Students

There is no more important skill for candidates at our firm than the ability to write well. Well means succinctly, clearly and correctly, and that is a talent we expect all candidates, regardless of experience, to bring to our team. Every potential Inspire associate takes a five-part writing test that evaluates writing, spelling, editing, strategic thinking and content development. That is our objective measure of every applicant’s ability to succeed in our organization.

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