Chapter 1: Cornerstones of Communication
PR Pro Advice: Hinda Mitchell, CEO, Inspire PR Group
Advice for Students
There is no more important skill for candidates at our firm than the ability to write well. Well means succinctly, clearly and correctly, and that is a talent we expect all candidates, regardless of experience, to bring to our team. Every potential Inspire associate takes a five-part writing test that evaluates writing, spelling, editing, strategic thinking and content development. That is our objective measure of every applicant’s ability to succeed in our organization.