PR Pro Advice: Gayle Saunders, Founder & CEO, The Saunders PR Group

Advice for Students

You must have strong communication skills – not only verbally, but your written communication must be top par. Think about how you craft compelling press releases, pitches, blogs and social media content because at the end of the day, it’s about storytelling. How do I tell a story that resonates with the audiences that I am targeting. It helps them have a connection with what we’re doing.

Also, adaptability. The way that our communities are changing and the beautiful diversity that is our community across every spectrum. You’ve got to be able to adapt. The landscape is changing from what’s happening in our world today to what’s happening right in our backyard. You’ve got to be able to adapt, you must be open to learning new and emerging trends and we’ve got to be able to move the needle and move on a dime when that happens.