Chapter 9: Social Analytics & Reporting
- Crimson Hexagon. (nd) Industry Analysis: Fender. Retrieved from https://www.crimsonhexagon.com/industry-analysis/
- Agius, A. (2016, November 8). 10 Metrics to Track for Social Media Success. Social Media Examiner. Retrieved from http://www.socialmediaexaminer.com/10-metrics-to-track-for-social-media-success/
- Dawley, S. (2017, May 30). Do Vanity Metrics Matter on Social Media? Yes (and No). Hootsuite. Retrieved from https://blog.hootsuite.com/vanity-metrics/
- Okuley, Nathan. (2017, June). Personal interview.