Chapter 4: Blogging
PR Pro Advice: Lauren Powers, Blogger, An Explorer’s Heart
Advice for Students
The most important thing you can do is start. However, at some point you will want to come up with a plan, if you’d like to monetize your blog. I think there’s a big misconception out there that you just start a blog and the money rolls in. There are several ways to make money blogging, but it’s important to position yourself so that brands know [who you are, who your followers are and how the brand might benefit from a relationship with you] when they contact you. For example, would you like to be an influencer? If so, you should focus on growing your social following. Would you like to be hired to write? If so, focus on your writing and use your blog as a portfolio/home base for your work. Would you like to write a book? Focus on writing long-form content, etc.