Chapter 10: Finding and Making News

How the Pros Do It: Summer Safety Blog Post Piggybacks on Current News

Setting a summer editorial calendar for the blog, OhioHealth has a summer water safety topic scheduled for later in the summer when the Centers for Disease Control & Prevention came out with new information predicting an increase in cases of pool-born illness Crypto. Gleason and her team did a quick turn based on the timely CDC information and posted Fun In the Sun: Avoiding Recreational Water Germs the following week tied to the CDC news release for stronger news value.

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Write Like a PR Pro Copyright © 2023 by Mary Sterenberg is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.