Chapter 10: Video Messaging

A few statistics for the cynics who question whether video should be included in the strategic message creation discussion:

  • According to Entrepreneur, 80 percent of online content was video by 2019.
  • Four times as many customers would rather watch a video about a product than read about it. And one in four consumers lost interest in a company if it didn’t have video says Animoto.
  • A Hubspot study shows that on mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network.
  • YouTube has over a billion users, almost one-third of all people on the Internet.

Check out this infographic if you’re still not convinced:




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Write Like a PR Pro by Mary Sterenberg is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.