A few statistics for the cynics who question whether video should be included in the strategic message creation discussion:
- According to Entrepreneur, 80 percent of online content will be video by 2019.
- Four times as many customers would rather watch a video about a product than read about it. And one in four consumers lost interest in a company if it didn’t have video says Animoto.
- A Hubspot study shows that on mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network.
- YouTube has over a billion users, almost one-third of all people on the Internet.
Check out this infographic if you’re still not convinced: