Chapter 10: Finding and Making News
Advice for Students
When I was in college at Ohio State, this job didn’t exist. It wasn’t even on the radar. Content marketing, brand journalism. My advice to students is to dream big. Your job is going to change and things are going to evolve in your field and just roll with it. I never imagined when I started in media relations that this would be a job I could have. Look for ways to share stories that maybe somebody hasn’t thought of yet because it could be your job in the future.