Chapter 2: Setting Strategy: Finding the “Why”
References
- Marty McDonald. (2017, June) Personal interview.
- DeMers, J. 5 Examples of Rebranding Done Right. Forbes. Retrieved from: https://www.forbes.com/sites/jaysondemers/2016/07/07/5-examples-of-rebranding-done-right/#7d223a9f385a
- Doug Frazier. (2017, July) Personal correspondence.