Primary Navigation
Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.
Book Contents Navigation
Copyright
About the Author
Acknowledgements
Introduction
Good Writing
Reading, Resourcefulness and Curiosity
Associated Press Style
PR Pro Advice: Hinda Mitchell, CEO, Inspire PR Group
References
The Discovery Process
Understand Your Brand
Identify Audiences
How the Pros Do It: Selling a New Nevada to Millennials
Target Specific Objectives
How the Pros Do It: Overcoming Apathy to Register New Organ Donors
PR Pro Advice: Marty McDonald, Executive Vice President, Fahlgren Mortine
Know Your Message
Create Compelling Information
How the Pros Do It: Selling #LifeinCbus to Millennials
Stay True to Your Brand
Choose Channels With a Purpose
How the Pros Do It: Columbus Marathon Joins Instagram
PR Pro Advice: Heather Whaling, Founder & CEO, Geben Communication
The Big Picture: Topic & Voice
Quality Content Ingredients
How the Pros Do It: Breakfast with Nick Unpacks 11 Ways to Cook an Egg
Embrace the Online Presence
PR Pro Advice: Nick Dekker, Blogger, Breakfast with Nick
PR Pro Advice: Lauren Powers, Blogger, An Explorer’s Heart
How the Pros Do It: Miracle-Gro Strategy Changes the Social Conversation
PR Pro Advice: Steve Michalovich, Digital Planning, Nationwide Insurance
Content Marketing
How the Pros Do It: Retailer Jumps on Holiday Hashtags to Increase Engagement
Content Calendars
Monitoring and Analysis for Beginners
PR Pro Advice: Nathan Okuley, Digital Strategist
Role of Video Messaging in PR
Areas of Caution
Lessons from Video That Apply to Other Formats
How the Pros Do It: Gonzaga Experience “Unfolds” Leading Up to March Madness
PR Pro Advice: Mark Love, Video Director, Ologie
Practical Details Matter
How the Pros Do It: Changes to Visual Packaging Drive Sales
Photography Tips
Telling Stories with Infographics
PR Pro Advice: Allie Lehman, Founder, The Wonder Jam
Understand the Media World
Know News Values
Find Newsworthy Story Ideas
Be a Gatekeeper
How the Pros Do It: Summer Safety Blog Post Piggybacks on Current News
PR Pro Advice: Missy Gleason, Managing Editor, OhioHealth Newsroom
Topics covered in this part include:
Chapter 11: Video Messaging
Chapter 12: Visual Messaging
Previous/next navigation
Write Like a PR Pro by Mary Sterenberg is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.