Chapter 12: Video Messaging
Integrated communication agency Fahlgren Mortine worked with the Ohio Department of Public Safety on a campaign to educate Ohioans about the state’s new distracted driving law. The discovery process identified young drivers as the primary audience for the campaign.
When writing for young drivers, the Fahlgren team worked to find a voice and tone that would be authentic and familiar, that would educate without lecturing.
This video shows two teens bantering about the new law in a way that feels authentic to Gen Z. The video secured a nomination for an Ohio Valley Regional EMMY award.
Learn more about Fahlgren Mortine’s work with the Ohio Department of Public Safety.