PART 3: Writing for Social Media
Topics covered in this part include:
Chapter 5: Different Sides of Social
Chapter 6: Setting an Up-Front Social Strategy
- How the Pros Do It: Miracle-Gro Strategy Changes the Social Conversation
- PR Pro Advice: Steve Michalovich, Nationwide Insurance
Chapter 8: Social Content Creation
- Content Marketing
- How the Pros Do It: Retailer Jumps on Holiday Hashtags to Increase Engagement
- Content Calendars
