Chapter 2: The Discovery Process

Do the Research

Marty McDonald, president of Fahlgren Mortine, a full-service integrated marketing agency headquartered in Columbus, Ohio, says the discovery phase is where they start with their clients to get back to that question of “why.” They look at the past and current state of the company or initiative and consider what’s working and what isn’t.


“We’re given permission to be curious and get back to the questions that matter. It sets the foundation for everything we do from that point forward,” McDonald says. And this applies to not just working with new clients, but new campaigns or phases of work with existing clients.


In the video below, McDonald explores what this discovery process looks like at Fahlgren Mortine.



Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

Write Like a PR Pro Copyright © 2023 by Mary Sterenberg is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.