How the Pros Do It: Summer Safety Blog Post Piggybacks on Current News

Setting a summer editorial calendar for the blog, OhioHealth has a summer water safety topic scheduled for later in the summer when the Centers for Disease Control & Prevention came out with new information predicting an increase in cases of pool-born illness Crypto. Gleason and her team did a quick turn based on the timely CDC information and posted Fun In the Sun: Avoiding Recreational Water Germs the following week tied to the CDC news release for stronger news value.