PR Pro Advice: Sally Kuzemchak, Real Mom Nutrition

Advice for Students

Think of your blog as a way to serve readers. What do you readers need? What problems are they struggling with? Listen to your audience in their blog comments, social media comments, DMs, and emails. What are they expressing and what is their core need? And how can YOU help them? Think of your site as less about you and more about your reader. That will help you compete in a crowded field and grow an audience of superfans who know, like, and trust you.