PR Pro Advice: Steve Michalovich, Digital Planning, Nationwide Insurance

Advice for Students

There are three key skills that communication students need coming out of school. 1) Collaboration. You’re going to be working across a number of different groups and a number of different key stakeholders within company or if you’re with an agency, across different companies and brands. 2) Adaptability. You need to be able to change on the fly. Especially in communication and marketing where things are changing daily. In social there are new digital platforms out there that you need to embrace and be able to use, and being up on trends is really key. 3) Empathy. You need to truly understand the end user and their goals and then craft communication strategies to best connect with them.