Chapter 8: Setting an Up Front Social Strategy
References
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- Breakenridge, D, (2012). Social Media and Public relations: Eight New Practices for the PR Professional. Upper Saddle River, New Jersey: Pearson Education, Inc.
- Cisnero, K. (2017, June 28). A Social Media Audit Template and Guide for Marketers. Hootsuite. Retrieved from https://blog.hootsuite.com/social-media-audit-template/
- Osman, M. (2017, July 18). Social Media & Business: Are Your Brand Objectives Aligned? Sprout Social. Retrieved from https://sproutsocial.com/insights/social-media-and-business/
- Michalovich, Steve. (2017, June). Personal interview.
- Barnhart, B. (2020, January 2). How to Set (And Achieve) Meaningful Social Media Goals. Sprout Social. Retrieved from https://sproutsocial.com/insights/social-media-goals/
- Martin, M. (2022, November 2). How to Run the Easiest Social Media Audit. Hootsuite. Retrieved from https://blog.hootsuite.com/social-media-audit-template/
- Fast Company. (2019). Behind Wendy’s Epic Social Strategy. Retrieved from https://www.fastcompany.com/90330377/behind-wendys-epic-social-strategy
- Irvin Public Relations. (2023). Columbus Arts Festival Influencer Campaign.
- Gaylord, Rachel. (2023, July). Personal interview.
