PART 4: Writing for Earned Media
Topics covered in this part include:
Chapter 11: Finding and Making News
- Understand the Media World
- Know News Values
- How the Pros Do It: Ohio For Responsible Gambling
- Find Newsworthy Story Ideas
- Be a Gatekeeper
- How the Pros Do It: Summer Safety Blog Post Piggybacks on Current News
- How the Pros Do It: Making “Into the Deep” Into National News
- PR Pro Advice: Missy Gleason, OhioHealth Newsroom
