Chapter 6: Commercial Companies

6.3 Information International Inc. (III, or Triple-I)

While at Cal Tech, Gary Demos was made aware of the work of John Whitney, Sr. who was teaching classes there, experimenting with early CG images. Whitney’s work, and that of the University of Utah, prompted Demos in 1972 to go to work for Ivan Sutherland at Evans and Sutherland (see Chapter 13.) E&S used DEC PDP-11 computers along with custom E&S hardware, including the E&S Picture System and a variation of the frame buffer which was used at Utah. At E&S, Demos began discussions about filmmaking with Ivan Sutherland, and together with Glen Fleck and  John Whitney Jr. they started a company in LA called the Picture/Design Group. P/DG worked on several film projects, including a test for the Carl Sagan TV show“Cosmos”, and some joint projects with Information International, Inc. Founded in 1962, Triple-I was in the business of creating digital scanners and other image processing equipment.

Mercedes logo
Early ABC logo

The Triple-I graphics effort was founded as the Motion Pictures Product Group by Whitney and Demos (with Art Durinski, Tom McMahon, and Karol Brandt soon joining) in 1974. Early software was written by Jim Blinn, Frank Crow, Craig Reynolds, and Larry Malone. Blinn developed software (Tranew) for Triple-I, which ran on a modified DEC PDP-10, called the Foonly F1, which came out of the Stanford Research group and was originally used for OCR. They did some early film tests and broadcast graphics work for the European market. Motion picture work included TRON, Futureworld, Westworld, and Looker. They also produced Adam Powers, the Juggler as a demo of their capabilities.

They marketed their services as “Digital Scene Simulation”, and did several spots for Mercedes, ABC and KCET, as well as tests for scenes in Close Encounters of the Third Kind and an X-wing test for Star Wars.

Adam Powers – Animation (1981) at

Triple-I hired Richard Taylor, an art director at Robert Abel, to handle the creative director efforts there. He brought a sense of film production to Triple-I, which in his words were lacking. He directed “Adam Powers” and was assigned as the effects supervisor for TRON (Triple-I produced the MCP, the Solar Sailor, and Sark’s Carrier). Other projects included tests for Disney’s The Black Hole and the Empire Strikes Back, a stereo production called Magic Journeys, and many groundbreaking television advertising and promotion sequences.

Although they defined much of the early commercial perception of CGI, concerns regarding the computing power necessary to continue in the business prompted Whitney and Demos to leave to establish Digital Productions in 1981. They departed before TRON was completed, so much of the Triple-I contract was taken up by MAGI. Richard Taylor continued to handle the effects supervision, and was hired by MAGI when the film wrapped.

Foonley F1

Equipment at Triple-I included PDP-10s, the famed Foonley F1[1], a proprietary 1000 line frame buffer, and a proprietary PFR-80 film recorder. Software included the Tranew rendering package, developed by Jim Blinn, Frank Crow, et al, which ran on the Foonley. Animation was described using ASAS (Actor/Scriptor Animation System) developed by Craig Reynolds. Modeling was done on the Tektronix 4014 display using software developed by Larry Malone. The entire production process was labeled Digital Scene Simulation, a trade name that carried over to the new Digital Productions production company. (See the paper by Demos, Brown and Weinberg.)

Gary Demos and the PFR-80

For the FutureWorld production, the PFR (programmable film reader) had color film scanning and recording capabilities added. From this basic system, Triple-I developed what would be known as their DFP system (for digital film printer) beginning in 1978. A frame buffer was added, and the film recording and scanning became operational in 1981 after delays in the optical system development.

Gary Demos and John Whitney, Jr. went on to form Digital Productions, and later Whitney/Demos, and Demos then founded DemoGraFX (which was acquired by Dolby Laboratories in 2003), where he worked with digital TV, HDTV standards, digital compositing, and other high technology graphics related projects.

Digital Scene Simulation postcard


Whitney founded USAnimation, which later became Virtual Magic Animation, in 1992. Demos and Whitney received the Academy of Motion Picture Arts and Sciences’ Scientific and Engineering Award for the Photo Realistic Simulation Of Motion Picture Photography By Means of Computer Generated Images in 1984 for work on the movies “The Last Starfighter” and on “2010” using the Cray XMP. Demos also received an Academy Scientific and Engineering Award in 1995 for Pioneering Work In Digital Film Scanning”, and an Academy Technical Achievement Award in 1996 for Pioneering Work In Digital Film Compositing Systems.




Movie 6.7 Triple-I Demo – excerpt


Digital Scene Simulation: The Synergy of Computer Technology and Human Creativity, by Gary Demos, Maxine D. Brown, Richard Weinberg, Proceedings of the IEEE, Volume: 72 , Issue: 1,Jan. 1984

My personal history in the early explorations of computer graphics, by Gary Demos. Visual Computer, Vol 21, 2005.



Symbolics Graphics Division

Marvin Minsky and John McCarthy established the Artificial Intelligence Laboratory at MIT as part of Project MAC in the early 1960s. McCarthy’s work included the development of the programming language LISP. In 1965 Minsky hired Russell Noftsker to head the lab. He and a colleague Richard Greenblatt worked together to commercialize Greenblatt’s idea of a LISP workstation, and in 1980 he founded Symbolics, Inc. Their first LISP machine, the Symbolics LM-2 was released in 1981, followed soon after by the Symbolics 3600 series, which proved to be an excellent workstation for computer graphics production.

Symbolics 3600 Ad

Shortly after the introduction of the LM-2 workstation, the Triple-I graphics division ceased to operate, and several of the key employees joined Symbolics as the Symbolics Graphics Division.

Included in this group were Tom McMahon, Larry Malone, Craig Reynolds Larry Stein, Matt Elson, Bob Coyne, and others. Out of the southern California shop, the group developed software and hardware built around the LISP architecture. The major contribution to the CGI world was a line of bit-mapped graphics color video interfaces and the very powerful S-Graphics software suite (S-Paint, S-Geometry, S-Dynamics, S-Render) for Symbolics Genera operating system.

The S-Graphics software was used in the production of several notable films, including Stanley and Stella in: Breaking the Ice (1987), The Little Death (1989), Ductile Flow, presented at SIGGRAPH 90, Jetsons: The Movie (1990), Virtually Yours (1991), and 3D animation of the Orca whale for Free Willy (1993).

Symbolics workstations were the first computers capable of processing HDTV quality video, which enjoyed a popular following in Japan. As a result of the capabilities of the computers, Symbolics entered an agreement with a Japanese trading company, Nichimen. The Graphics Division was later sold to Nichimen in the early 1990s, and the S-Graphics software was ported to Franz Allegro Common Lisp on SGI and PC computers running Windows NT. It was later integrated into the Mirai software platform by Izware LLC, and has been used in movies, such as New Line Cinema’s Lord of the Rings, video games, and military simulations.

The Symbolic’s 3600 series computers were also used as the first front end “controller” computers for the Connection Machine massively parallel computers manufactured by Thinking Machines Inc. (see the section on Karl Sims in Chapter 19).

Movie 6.8 The Little Death

Produced on Symbolics, by Matt Elson 

Movie 6.9 Virtually Yours

From The Mind’s Eye compilation #7

The Symbolics 3600 with the standard black-and-white monitor made a cameo appearance in the movie Real Genius. The company was also referenced in Michael Crichton’s novel Jurassic Park.


Gallery 6.1 Triple-I Images

  1. From the recollections of Dave Dyer, no longer available online: "Dave Poole, Phil Petit, and Jack Holloway came to Information International (Triple-I or III)] with a proposal to build an updated version of the original design (using ECL instead of TTL). I'm not quite sure how it came about - pretty crazy idea - but the connections between Triple-i and SAIL were deep and wide in those days. Triple-i was using PDP-10s for OCR, and for their groundbreaking movie group under Gary Demos and John Whitney, Jr. Triple-I had the usual grandiose plans requiring bigger and better computers. The three foonly principals spent about a year designing, constructing, and debugging the F-1. Poole was the mainstay, Petit was around quite a bit, and Holloway appeared only at crucial moments. My impression was that Triple-i paid the costs of construction and very little more - an incredible deal for Triple-i, considering that the F-1 actually worked. It would have been a very expensive boat anchor if it hadn't. I did a lot of work on the software - console computer program, a second version of the microcode assembler, and a port of TOPS-10 to run on foonly itself; and spent many fine hours with Poole, deducing I-Box bugs from errant program behavior. Shortly after the F-1 was operational, Triple-I and I parted ways and I mostly lost track of the F-1. Triple-i got out of the movie biz; the Foonly ended up following Gary Demos to several other early digital effects companies."